Public Relations Management Articles
29 Articles FoundDPK Public Relations Guides International Recall
The Bumbo Baby Seat recall, guided by DPK Public Relations, is getting some attention. The focus of the public relations response was on protecting the safety of children whose parents may have been unknowingly putting them at risk of a ...
DPK Public Relations Client, Saint Arnold Brewing, Featured on KTRK TV
How can your organization turn all the media's attention on the economy and possible recession into positive attention for you? In this article, we explain the importance of staying flexible to capitalize on changing circumstances.
Is Social Media Changing Public Relations?
A recent interview in FORUM, the quarterly newspaper of the Public Relations Student Society of America, explored Social Media's impact on public relations. The rise of online resources that enable and encourage the "audience" to contribute to the exchange of ...
Media Training Fundamental: Reporters Are Always Working
What is the role of a reporter and to whom is that reporter responsible? This is a question we tackle in most media training sessions because DPK Public Relations believes it is important for your spokespersons to understand the environment ...
The Value of On-Camera Media Interview Skills Training
We strongly recommend using a camera in media interview skills training sessions Because when it the total package – body language, facial expression, voice inflections and the tone and power of the voice all interact. The best way to expose ...
Tweeting Over Twitter: Is There a Public Relations Use?
The public relations community is being pulled kicking a screaming into the brave new world of Social Media. DPK Public Relations has helped clients leverage opportunities online and offers advice.
Fundamentals for Fixing Negative News Coverage
Mark Twain once said something like, "Never get in a fight with someone who buys ink by the barrell," and I have periodically repeated that advice to clients licking their wounds from negative media coverage. Here's an interesting study of ...
How will Belo spinoff change environment for Houston public relations and Dallas public relations?
Is this week''s announcement that Belo Corp. plans to spin off its newspaper business to create separate television and newspaper companies the first step toward putting its newspaper group on the market? We examine the public relations implications.
DPKpedia: The Fundamentals of Crisis Communications
Below is a description of the fundamental elements of crisis communications. If you believe this can be improved, we invite you to comment on it by posting your thoughts below. Crisis communications at its most basic level consists of three elements: crisis ...
Southwest grieves Midway tragedy; Experts say airline''s culture is a strength in this situation
After watching Southwest Airlines emerge largely unscathed from its first fatal plane accident, DPK Public Relations asks the question: do you think your organization has established the reservoir of goodwill necessary to weather this type of intense public scrutiny?