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2016 Feast of Saint Arnold 4
Saint Arnold Bishop's Barrel No. 14 1
World Elevated Beer Pouring Championship 5
Saint Arnold PUP Crawl 2
DPK Public Relations Reflects on 13th Anniversary
Many Thanks to Clients, Extended Team Members and Friends for a Very Lucky 13! Looking back on our first 13 years in business, it is amazing to reflect on the change in what we do. When we first hung a shingle in 2003, the concept of "social media" was not well defined or understood and RIM's Blackberry was the dominant mobile device, offering a hint of what smartphones would become. That said, the writing was clearly on the wall. We were de-emphasizing traditional media relations and urging clients to incorporate interactive elements into their websites. In 2003, social networks were in their infancy, with MySpace, Friendster and Linkedin all launching in 2002-2003. For us at DPK Public Relations and other public relations counselors, this was a period of experimentation. I remember Web marketing expert and client Ed Schipul speaking to …
Oldest Craft Brewery in Texas Continues to Lead through Innovation, Quality HOUSTON, June 9, 2016 –Saint Arnold Brewing Co. (www.saintarnold.com), …
Is Content Marketing the Same as Public Relations?
Survey Suggests PR's Post-Media-Meltdown Evolution is Accelerating I have to admit, I’m not wild about the name chosen by Marketwired for its survey examining the continuing shifts in public relations. Floating the question, "Are You a #ContentMachine?" is unsettling, especially considering the advances being made in automating content creation. That said, the survey findings reinforce what I’ve been witnessing during the past 15 years and especially the past 30 months. The diminishing power and influence of traditional media has elevated the importance of PR as a strategic content creation engine. As with most blockbuster developments, this latest trend is not really new at all. Nearly three years ago I helped client Aaron Long with the article, “Picking and Choosing: Content Strategy in the Age of Opportunity Overload,” published in The Public Relations Strategist. What is new is the elevated importance …
Saint Arnold Bishop's Barrel No. 12 might evoke vivid memories of past Christmases. A tricked out version of Saint Arnold …
GABF medals symbolize excellence in brewing and no Texas brewery has more HOUSTON, September 30, 2015 – Oktoberfest has always …