PowerPoint is marking its 20th anniversary, but there remains a general misunderstanding of its role in helping presenters grab an audience. Click here to find out why your presentations are so yawn inducing.
A new survey from Harris Interactive found that 15 percent of respondents would never again purchase a recalled brand while 21percent would avoid using any brand made by the manufacturer of the recalled product. Clearly, consumers today have more options than ever and they will abandon a company and its brands if it makes a mistake.
The audacious lifestyle and otherworldly compensation of the CEO of Blackstone Group is prompting a fair amount of criticism and scrutiny. DPK Public Relations'' President, Dan Keeney, was interview for the following story from Reuters about the backlash: Blackstone CEO''s high profile sparks backlashNEW YORK (Reuters) - If private equity firms had aimed to steer clear of political controversy heading into an election year, the message may have been lost on Stephen Schwarzman. The CEO and co-founder of Blackstone Group this week became a lightning rod for criticism over perceptions that he makes too much money and leads an overly lavish lifestyle. Blackstone revealed his stake in the firm could be worth $7.73 billion after its initial public offering this month and that he will get a one-off payout of up to $677.2 million. One of his private staff also exposed …
If you were calling the shots in Paris Hilton''s inner circle, how would you manage her re-emergence as a cultural icon? This is your opportunity to tell the heiress what to do and describe how you will make her do it.
When faced with difficult questions, it''s common for untrained spokesperson to commit the cardinal sin of saying, "no comment." Doing so raises suspicions about the organization and casts a negative light on everything you say and do. Dan Keeney examines alternatives to taking the easy way out.
Our thoughts and prayers go out to the Virginia Tech community in this time of mourning and reflection. Look closely and all of us can find small nuggets of wisdom that can help our organizations. The fact is that this is a moment when PR counselors whisper to themselves, "There but for the grace of God go I."
Fueled by technologies that enable collaboration and remove geographic barriers, a sophisticated network of independent public relations firms has emerged. Together, these professionals are bigger than the biggest PR firm in Texas. This article explores the trend.
The Q&A portion of a presentation may seem like an opportunity to relax, but skilled speakers have a strategy for the Q&A. This article describes the benefits of considering the Q&A as a seamless part of the presentation.
The March 5th issue of Brandweek looks at how various food companies have responded to E.coli outbreaks that threaten their respective reputations and strain consumer trust. It includes comments from DPK Public Relations'' President Dan Keeney.
DPK Public Relations is among the firms that specialize in crisis communications featured in the San Francisco Chronicle report on Jet Blue''s response to the shut-down of its entire flight schedule a couple weeks ago. The observations and advice of all the counselors included in the report provides great guidance for CEOs under pressure.