Case Studies Search

  • Oregon Coast Aquarium

    In 1997, the Free Willy/Keiko Foundation, owner of the whale that starred in the movie "Free Willy," staged a hostile takeover that threatened the stability and reputation of the Oregon Coast Aquarium. After months of working unsuccessfully to resolve the matter behind the scenes, Dan helped the Aquarium launch an …

  • SEH-America

    In 1999, the U.S. Environmental Protection Agency began requiring users of certain chemicals to disclose to their surrounding communities what could conceivably happen in the event of a worst-case disaster. One of the companies required to submit a Risk Management Plan (RMP) was SEH-America, a maker of silicon wafers. Dan …

  • Name Withheld

    The belief that a crisis can happen to any organization at any time takes on new meaning when your company is accused in television reports of illegally dumping nuclear waste in Eastern Europe. The accused company had no way of producing nuclear waste, but the toxic substance had been found …

  • Name Withheld

    Sometimes, what transpires behind the scenes can minimize the severity of a crisis or even snuff it out. A case in point was Dan's work on behalf of one company caught in the tidal wave of media attention during the weeks leading up to and immediately following the demise of …

  • American Red Cross

    An estimated 10,000 Americans die unnecessarily from blood-related diseases every year, but the scientific community has made enormous strides to identify new life-giving treatments. For instance, the blood left in the umbilical cord after a baby is born has been found to be a rich source of stem cells, which …

  • Healthy Forests Alliance

    In the late-1990s, the Oregon forest industry faced its biggest challenge ever. Activists delivered enough signatures to get their initiative on the November ballot. Portrayed as a clearcutting ban, it actually threatened to end virtually all timber harvesting in Oregon and cost the state approximately 65,000 jobs.

  • Tobacco Free Coalition of Oregon

    It seems like a long time ago, but it has been less than a decade since tobacco executives testified to Congress insisting they didn't know nicotine is addictive. In the mid- and late-1990s, Dan was on the team that exposed big tobacco on the West Coast.

  • Breuners Home Furnishings Corporation

    When Breuners Home Furnishings Corporation agreed to be the nation’s largest retailer of Martha Stewart Signature™ Furniture with Bernhardt, the Lancaster, Pennsylvania furniture retailer had no way of knowing the high-risk gamble it would represent. By the time Dan and his team were engaged to maximize the positive exposure of …

  • Maxim Marine Control Max Docking System

    After years of testing and millions of dollars in investment, Maxum Marine was ready to introduce a new technology that promised to revolutionize recreational boating. The super-cool technology features three hull-mounted thrusters controlled by a joystick that enables the boat to move forward, laterally, diagonally and even pivot 360 degrees. …

  • Addressing DE&I Concerns - Name Withheld

    When a high-profile company (we can't name the organization because of a confidentiality agreement) faced the possibility of an ugly lawsuit that threatened to drag its good name through the mud, they contacted DPK Public Relations.   The issue revolved around threats by a former employee to file a complaint with …

  • Schipul - The Web Marketing Company

    Public relations can sometimes help leverage trends that achieve business objectives on behalf of a client. Working on behalf of Schipul – The Web Marketing Company, DPK Public Relations identified an opportunity early on to help the Schipul team accelerate growth by cementing the company’s position as experts in social …

  • Saint Arnold Brewing Company

    When visitors open the refrigerator at DPK Public Relations, they always have their choice of one of Saint Arnold Brewing Company’s 10 year-round or seasonal brews. DPK Public Relations has been working with Saint Arnold Brewing Company since 2004.While we hesitate to directly correlate public relations activities to sales (their …