https://www.dpkpr.com/case-studies/risk-communication-seh-america/
SEH-America Case Study
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Overview
In 1999, the U.S. Environmental Protection Agency began requiring users of certain chemicals to disclose to their surrounding communities what could conceivably happen in the event of a worst-case disaster. One of the companies required to submit a Risk Management Plan (RMP) was SEH-America, a maker of silicon wafers. Dan led the team that worked to establish relationships and lessen anxieties about SEH's RMP.
Execution
Research revealed that relatively few neighbors knew of SEH and they didn't like a potential industrial hazard in their community. With Dan's help, SEH worked closely with the local fire service and the Local Emergency Planning Commission to launch a program that proactively communicated with employees, health officials, local schools, public officials and neighborhood organizations - and established mechanisms to enable feedback.
Results
Ultimately, SEH succeeded in disclosing the potential risks of its use of chemicals while quelling fears about its operations by stressing the Company's commitment to safety. The company also has recognized that building meaningful relationships with its neighbors is an ongoing priority.