Kanaly Trust Web Site Uses Online Video to Cater to Busy High Net Worth Individuals
New Web Site Powered by Tendenci(R) Web Marketing Software Uses Video to Make the Online Experience More Personal
HOUSTON, September 6, 2007 - For Kanaly Trust''s customers, time is money, so their new Web site is designed to make a lasting positive impression in the blink of an eye. Powered by Tendenci (www.tendenci.com), a Web-based suite of applications that simplifies many aspects of Web site management, the firm''s new site (www.kanaly.com) is designed to engage the eyes and ears of the Web visitor with liberal use of online videos featuring the firm''s executives.
Houston-based Kanaly Trust is a wealth management firm that serves corporate executives, business owners, professionals and retirees. The firm manages approximately $2 billion in assets. Its unique use of the multimedia capabilities of the Web helps cater to the busy lifestyle of the high net worth individuals Kanaly Trust serves by encouraging a personal connection between the visitor and the firm''s executives.
With Tendenci''s easy-to-use Content Management System, the Kanaly Trust team can quickly and easily add and edit content to keep information fresh and relevant. Tendenci also makes it easy for the firm to create and distribute e-newsletters, post articles and keep visitors updated when Kanaly executives are in the news.
"We wanted something truly unique that stands out in the marketplace, as we do with the highly personalized services we deliver, and this new site is the result," said David Doll, president and chief executive officer of Kanaly Trust. "While Tendenci makes it easy to keep our content fresh for people looking for answers about wealth management, the new site has more in common with the best customer service companies in the world than with a typical financial services firm''s Web site."
Unlike most financial services Web sites that focus on the services offered, www.kanaly.com is a client-focused Web site. Its design, content and functionality focus on the unique financial challenges and opportunities Kanaly''s customer segments face. For those in a hurry, the videos make reading unnecessary. For those wanting to tap into Kanaly''s thinking, the site features an archive of articles. And for those who have trouble reading small print, a click of the mouse can increase the text size.
The firm expects that this focus on the client -- together with the cutting edge look of the site -- will attract attention and help establish relationships.
About Schipul - The Web Marketing Company
Schipul - The Web Marketing Company developed and builds on the Tendenci® association management application, which has nearly a half million users worldwide. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul''s clients include American Association of Dental Office Managers, National Pharmacy Technician Association, Texas Association of Nonprofit Organizations, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.