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HOUSTON, April 11, 2011 – Schipul - The Web Marketing Company (www.schipul.com) today announced the launch of a newly upgraded website for the Texas Renaissance Festival, www.texrenfest.com. The new website will be instrumental in building excitement for the 37th Annual Texas Renaissance Festival where the sights, sounds, tastes and beauty of the 16th Century come alive for eight magically-themed weekends beginning in October.

Located 50 miles northwest of Houston, the Texas Renaissance Festival is the largest Renaissance-themed festival in the U.S. The event welcomes more the 450,000 guests annually and features nearly 500 costumed performers on 17 stages, 340 shoppes and human-powered rides.

Designed by Schipul, the new Texas Renaissance Festival website replaces an outdated flash-based website that was difficult to keep updated and a challenge to navigate. The new website is powered by the open source Drupal content management system and web application framework, giving festival staff the ability to easily create, update and organize website content. The new site offers enhanced marketing tools, user-friendly applications, online ticketing and e-commerce options, among others.

“This is the first step in rolling out our multi-platform marketing plan for this year’s festival and re-introducing our brand to the general public,” said Gina Rotolo, Director of Marketing and Media Relations, Texas Renaissance Festival. “We selected Schipul - The Web Marketing Company because they are the best in the industry and are pleased that we achieved the goal of creating an online experience that does justice to variety and wonder of our 16th Century festival.”

The new website includes everything necessary to plan and enjoy a visit to the festival, including an e-commerce option for patrons to purchase discount advance tickets as well as the ability to package official merchandise, hotels and more with their order. The new site also connects with the organization’s highly active social media communities.

For more information about the Texas Renaissance Festival, group sales and wedding bookings, please call 800-458-3435 or visit www.texrenfest.com.

Schipul – The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Plasma Cars, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.