Tendenci(R) Association Management Solution and the Hispanic Public Relations Association Partner to Enhance the Organization''s Web Site

New Membership Benefits and Much-Anticipated Industry Resources Introduced

LOS ANGELES, July 20, 2006 -- The Hispanic Public Relations Association (HPRA), a non-profit organization serving the communications professionals in the Hispanic market, has upgraded its online presence with a new Web site powered by Tendenci association management software (www.tendenci.com). The new user-friendly HPRA Web site (www.hpra-usa.org) makes it easy to access the association''s many services and information resources online.

Tendenci is a feature-rich software application that powers association Web sites. It is developed and marketed by Schipul - The Web Marketing Company (www.schipul.com), a leading worldwide provider of Web marketing solutions for associations.

With Tendenci''s "all in one" Web based association management platform, HPRA''s revitalized Web site offers the following:

• Easy and quick membership registration and dues payment using a secure credit card gateway;
• A job board where prospective employers can easily and quickly post available positions;
• Up to date information about available scholarships and downloadable scholarship applications;
• An online calendar for easy-to-access and RSVP for HPRA programs and events;
• A secure Web-based membership directory that is easy to self-update and manage; and
• Content management on every page to permit HPRA administrators to update the site with the latest educational information in real time.

"Our goal is to bring our resources online and continue serving professionals in the Hispanic PR field via the Web," said Romina Bongiovanni, president of HPRA and Western Regional Manager of Edelman Multicultural. "Tendenci has helped us revitalize our site with improved, dynamic features that resonate with the needs of the Hispanic professional."

The rapidly growing Hispanic market presents unique challenges to communications professionals and HPRA''s revitalized Web site provides the resources its members need to continually hone their skills and improve their knowledge base. For instance, Tendenci makes it possible for HPRA to syndicate its content with Really Simple Syndication, including podcasting audio files. This enables anyone who wants insights into the Hispanic market to subscribe to automatically receive word of site updates as they happen.

About Schipul - The Web Marketing Company

Schipul - The Web Marketing Company developed and builds on the Tendenci® membership management software. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul''s clients include Clear Channel Exhibits, National Pharmacy Technician Association, The Children''s Fund, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

About the Hispanic Public Relations Association

HPRA was founded in 1984 as a nonprofit organization to establish a network of Hispanics employed in the public relations profession. HPRA''s members include public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. HPRA also grants scholarships to Hispanic students and honors notable individuals in the communications field at its annual PRemio Awards.

HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information visit www.hpra-usa.org.