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Dan Keeney, APR is the president of DPK Public Relations, a public relations firm specializing in crisis communications planning, crisis communications response and crisis recovery as well as media relations, marketing communications and spokesperson training. He has led numerous high-profile communications initiatives, from corporate restructurings to product introductions and from international crisis communications response to grassroots engagement efforts.

Dan is accredited in public relations, which signifies a high professional level of experience and competence and indicates that he has demonstrated broad knowledge, experience and professional judgment in the field. Hiring a PR counselor who is accredited gives you access to a dedicated professional with a unique level of knowledge, ethics and experience in public relations. You gain the expertise of a counselor who is committed to excellence, both personally and professionally.

A 30-year veteran of the communications field, Dan is a former broadcast journalist who worked as a reporter, anchor and talk show host at local radio stations in Virginia and Chicago before working as a network director of news and programming.

This journalism background is particularly valuable to executives who are preparing for media interviews. Through DPK Public Relations' Media Interview Skills Training, Dan has trained thousands of spokespeople across the country to be more confident and comfortable in the media spotlight. For instance, NASA has engaged him to prepare personnel throughout their organization to project a positive image and build support for extending human exploration beyond lower earth orbit.

Dan is a five-time recipient of the public relations field’s highest honor, the Silver Anvil Award from the Public Relations Society of America. The programs that won those awards illustrate the power of strategic public relations planning and expert public relations implementation in changing attitudes and behaviors:

• NASA's Year In Space communications program.

• Building public support and appreciation for Intel Corporation while convincing lawmakers to grant the company a tax break that saved it $200 million;

• Convincing Oregonians to bring competition to an electricity market that boasted the nation's lowest rates;

• Helping protect the health of Keiko, the killer whale who starred in the movie "Free Willy";

• Keeping a small nonprofit Florida hospital from a being swallowed up by a large health-care corporation in a hostile takeover. 

Prior to establishing DPK Public Relations, Dan was the general manager of a large Houston public relations firm. He previously held leadership positions with PR firms on the West Coast, where he was honored for his work on ballot measure campaigns and crisis communications response. He got his start in public relations with Ketchum Public Relations in Pittsburgh.

A frequent contributor to trade and business publications on the subject of public relations, Dan’s recent articles have included the following: "The Power of 1 Voice: Everyone Is a Spokesperson," Public Relations Tactics, March 2015, "War of words: Social media’s role in inciting revolutionary change," Public Relations Tactics, April 2011, “In the eye of the storm: Ten PR lessons learned from Hurricane Ike,” Public Relations Tactics, November 2008, “Final Watergate revelation prompts questions for potential anonymous sources,” Public Relations Tactics, July 2005, “Don’t wait until crisis hits to establish a company plan of action,” Houston Business Journal, November 12, 2004, "Mobilizing Grassroots Support: Alternatives to Template Material," Public Relations Tactics, July 2004, “Public relations seeks new brand of self-image,” Houston Business Journal, March 12, 2004, and “Attacks on corporate speech may make corporate communications more valuable”, Public Relations Tactics, November 2003.

In addition to his work at DPK Public Relations, Dan is a past president of the Houston Chapter of the Public Relations Society of America and has served as a committee chair with the Greater Fort Worth Chapter of the Public Relations Society of America.