The team formerly known as Houston 1836 will now be the Houston Dynamo. Okay, the new name is pretty lame, but at least it doesn''t insult and offend the primary fan base of the team. The team''s news release says the new name will be "inclusive to all fans." Brilliant idea.
I like to get out of the house on Super Sunday to see the ads and to get a sense of what really captures the imagination of the audience despite all the noise and distractions. However, in an age when marketing is becoming more personalized, it''s hard to make the case that Super Bowl ads are really a great idea.
The controversy surrounding the naming of Houston''s newest sport franchise offers an important lesson for businesses entering ethnically diverse areas. Don''t insult your core customer and show yourself to be disconnected at best and callous and uncaring at worst by failing to fully consider their point of view.
Since the start of the decade, trust in corporate America has been shaken and it appears that the overall reputation of American corporations slipped further in 2005. This article details the findings of the seventh annual Reputation Quotient study.
Those looking for proof that effective public relations is a leading indicator of an organization''s financial performance, need look no further. Watson Wyatt Worldwide''s latest determined that companies with the most effective PR programs returned 57 percent more to shareholders than companies with the subpar programs.
What are the characteristics of a "brand leader?" According to Chief Executive Magazine and consulting firm Lippincott Mercer, there are nine potential characteristics that contribute to brand leadership, including customer experience, foresight and innovation, brand investment and brand importance. How does your CEO stack up?
Technology companies throughout the state of Texas have a new public relations opportunity. Texas Technology magazine is being launched to shine the spotlight on the incredible technology advances being driven by the state''s tech leaders.
Organizations are budgeting more and expecting more from their public relations personnel and agencies. According to the third annual Public Relations Generally Accepted Practices Study, 2004 was a “Bounce Back” year nationwideand I can report the same is true for the Houston and Dallas - Fort Worth public relations markets.
A recent survey shows that public relations is poised for a more prominent role in the overall marketing mix. However, the survey of senior marketings found that opinions are divided on the current function of the public relations discipline.
This op-ed discusses the recent attacks on the public relations profession and explains the role public relations can play in helping organizations build meaningful bonds with their communities.