Whether or not you believe that Andy Warhol predicted, "in the future, everybody will be world-famous for 15 minutes" (The Smithsonian says it's probably not true), you'll want to seize the moment when TV news comes calling. These nine PR tips will ensure you make everyone proud. 1. Maintain Eye Contact When in a face-to-face interview, focus on the person asking questions, not the camera. In remote interviews, keep unwavering eye contact with the camera lens.When pausing to collect your thoughts, look down rather than up to avoid misinterpretation. 2. Present Your Best Self Even in virtual meetings through platforms like Zoom or Teams, your appearance and surroundings are pivotal. Position your camera at eye level for a flattering perspective. Dress appropriately and run a comb or brush through your hair. The world doesn't need another Sam Bankman-Fried! Opt for …
Don't let myths cloud your understanding of PR measurement. Instead, leverage PR as a powerful tool to drive your organization's success. Public relations is often shrouded in the myth that measuring outcomes is elusive if not impossible. This misconception stems from the belief that the primary result of PR activities is the mere generation of publicity. While publicity indeed provides value, its true significance is unlocked when it aligns seamlessly with your organization's overarching strategies and business objectives. It's imperative for organizations to hold their public relations initiatives accountable for achieving well-defined and quantifiable goals that truly matter. In many instances, the same metrics used to gauge the effectiveness of advertising can be applied to evaluate the impact of PR. Public relations outcomes typically fall into three distinct categories. We can educate. We can persuade. And we can mobilize. Put …
It's common for corporate communications to inundate their audiences with countless messages, often saying the wrong things to the wrong people.
What is the relative importance of presentation and interview content -- the words spoken -- versus the way the information is presented -- such as tone of voice and nonverbal cues? This article closely examines this question, separating fact from fiction.
Traditional media coverage may be less important today than a decade ago, but it can still be an important part of an organization’s communications strategy. If you aim to elevate the quality and tone of media coverage you receive, proactive steps to foster credibility and trust with journalists are essential.
Let me say right from the start that this is not going to be a comprehensive analysis of the topic described in the headline. I think the headline presents a great premise for an article, but really I don't have the stomach for it. Maybe further down the road. I waded into this subject after reviewing the first part of PRovoke's story, "Crisis Review: The Top 20 Crises Of 2020," which selected election fraud claims to top its list. Dominion Voting Systems somehow wound up on the radar of absolutely crazy theories about how the 2020 vote could have been changed or otherwise manipulated. I'm sure the public relations and crisis counselors working with and for Dominion were sickened by what they witnessed, and I 100 percent support their legal efforts to extract whatever pounds of flesh they can from …
While a lot of attention has understandably been focused on the Senate Impeachment Trial of President Trump, we learned that the U.S. Centers for Disease Control confirmed the first case of the novel Wuhan coronavirus. The patient involved was described as having a history of traveling to China and started to show symptoms four days after arriving from China in the U.S. Images of health workers in full protective gear and the announcement that travelers from Wuhan – a city of 11 million people – to the U.S. will be required to undergo health screenings immediately brought back memories of the Ebola outbreak in Dallas in the fall of 2014. As The Dallas Morning News reported, in the story, ‘Looking back, Dallas Ebola crisis showed cost of fear, value of leadership,’ “We learned that the buffering protection of the two …
Do the Hard Work to Ensure the Vote is Secure First and Voter Trust Will Follow I was interested to read about the state of Wisconsin’s Election Commission’s plan to launch a PR campaign aimed at building public confidence in election security. It shouldn’t come as a surprise that I am a big believer in government transparency when it comes to one of its most important functions: operating free and fair elections. And when government takes action to protect our elections from nefarious forces such as military-grade cyber-attacks, the public should be kept informed. But here’s the thing that concerns me after reading about Wisconsin’s PR initiative: the money to fund the PR push is coming from a federal grant intended to bolster the state’s election security. That isn’t really a big deal in itself, but the fact that the …
A version of this article, "IPR Report Finds Americans Bombarded with Disinformation," was featured by the Institute for Public Relations on June 24, 2019. As communicators who work on behalf of a range of organizations to educate, engage and mobilize individuals and communities, trust matters a lot to us. Trust is something that is earned over years and decades. It is invaluable. Without trust, the relationships we strive to build and strengthen lack a foundation. In this context, we are posting today about the 2019 Institute for Public Relations Disinformation in Society Report published by the Institute for Public Relations (https://instituteforpr.org). Not surprisingly, the study found that Americans believe disinformation -- deliberately misleading or biased information -- is a problem. In fact, just seven percent of the 2,200 American adults who were surveyed said disinformation is not a problem. While …
It's hard to imagine a more audacious rebranding than what our client, Bell, embarked upon last year. The company formerly known as Bell Helicopter decided to drop the 'helicopter' from it's name and adopt a new logo featuring the silhouette of a dragonfly. The bold move was recognized by Ragan's PR Daily with the Branding Campaign of the Year Award. It is a well deserved recognition. We at DPK Public Relations have been working with Bell since 2011, with a focus on preparing the company's spokespersons around the world for interactions with media and other influencers. To be clear, we did not assist Bell with the rebranding. The reason I say it was an audacious move is that for three quarters of a century -- almost as long as Bell has been around -- the company has been associated with the …