Traditional media coverage may be less important today than a decade ago, but it can still be an important part of an organization’s communications strategy. If you aim to elevate the quality and tone of media coverage you receive, proactive steps to foster credibility and trust with journalists are essential.
DPK Public Relations founder Dan Keeney, APR, posted a good discussion about the current state of news embargoes to his blog, The PR Counselor Is In and we wanted to share the link with you and offer a brief synopsis. The title is "New Rules to Guide Use of News Embargoes." He recounts his years as a journalist in the 1980s and early 1990s, saying he regularly honored embargoes. "We knew that if we didn't comply, we would have a moment of glory as we broke the news, but forever after the rest of the media that did comply would continue to get the information early and we would not. We would have to play catch up for the rest of eternity." It was a risk that journalists simply could not take. Of course those were different times. News was gathered in …
How can your organization turn all the media's attention on the economy and possible recession into positive attention for you? In this article, we explain the importance of staying flexible to capitalize on changing circumstances.
A recent interview in FORUM, the quarterly newspaper of the Public Relations Student Society of America, explored Social Media's impact on public relations. The rise of online resources that enable and encourage the "audience" to contribute to the exchange of information do not fundamentally change the underpinnings of public relations.
Mark Twain once said something like, "Never get in a fight with someone who buys ink by the barrell," and I have periodically repeated that advice to clients licking their wounds from negative media coverage. Here's an interesting study of what not to do when you feel victimized by poor reporting.
DPK Public Relations President Dan Keeney relates the story of being confronted by a journalist who disagreed with his unflattering portrayal of those in the fourth estate. He explains that rather than obsess about the media, spokespersons need to focus on what THEY can do to powerfully deliver their messages.
Ever wonder what makes a successful public relations program tick? Me too. Sometimes the initiatives that I am certain will be a huge success end up dying. Other times, something we throw together not expecting the media to bite ends up being enormous successes.
Are journalists and public relations practitioners adversaries? We don''t think so. The two to have a symbiotic relationship. Further, a sizable percentage of journalists eventually enter the public relations field, so having them schooled in the fundamentals of the discipline makes a lot of sense, but the debate still simmers.
The CIA leak investigation has prompted another major news organization to clarify its policies related to anonymous sources. As a rule, DPK Public Relations recommends never going off-the-record, but the new AP policy is valuable for those considering it.
A battle has been brewing over the University of Oregon''s decision to launch a graduate public relations program as part of its Journalism School. The question is whether public relations and journalism have anything to do with each other. Should PR be taught in Business School?