27 years after Johnson & Johnson rewrote the book on crisis communication response, the company is back in the spotlight. No deaths, no tampering, just hurt feelings. The question is: was the inevitable apology acceptable?
What can every public relations counselor learn from Hurricane Ike? We offer 10 crisis planning and response fundamentals, expanding on what was published in the November 2008 edition of Public Relations Tactics.
The current environment, in which people search for and discover information that is valuable to them without the interference of traditional "gatekeepers" such as editors and journalists, makes the news release more powerful and important than ever. Read how to pack your release with more punch.
The role of media in covering crises is evolving with enormous impacts from the impacts of the 24-hour news cycle and ubiquitous mobile devices with the ability to record or stream live video and sound. Find out what your organization should do now to protect its reputation.
With Hurricane Ike bearing down on Houston, it is appropriate to revisit the lessons learned from Hurricanes Katrina and Rita. These are great fundamentals for crisis communications planning and response. A number of these lessons have been integrated into the operational response of public, private and nonprofit organizations, saving lives.
What is the role of a reporter and to whom is that reporter responsible? This is a question we tackle in most media training sessions because DPK Public Relations believes it is important for your spokespersons to understand the environment in which they will be attempting to deliver their messages.
With most cell phones now capable of shooting and downloading video, there are millions of people walking around with the technical capability to be on-the-scene reporters. In this article, Dan Keeney, APR explores the implications for crisis communications response.
When a high-profile company faced the possibility of an ugly lawsuit that threatened to drag its good name through the mud, they contacted DPK Public Relations. The issue revolved around threats by a former employee to file a complaint with the Equal Employment Opportunity Commission and a wrongful termination lawsuit.
Despite overwhelming evidence that the mainstream media's influence is sliding, corporate America continues to focus its public relations dollars on media relations activities. This is a key finding of the 2008 PRWeek/MS&L Marketing Management Survey published this week by PRWeek.
Tens of millions of people soon will be just as connected on their commute as they are at their desktop. Our client, Schipul - The Web Marketing Company, wants you to understand that the information people on the go consume and how they consume it differs from people at their desks.