The current environment, in which people search for and discover information that is valuable to them without the interference of traditional "gatekeepers" such as editors and journalists, makes the news release more powerful and important than ever. Read how to pack your release with more punch.
A recent survey found that recent graduates lack the ability to write effectively. Today''s undergrads have a tainted view of the role of public relations, influenced by Lizzie Grubman and her ilk and programs such as "Power Girls," which suggest that PR consists primarily of late night entertaining and shoving clients in front of waiting paparazzi.
This project earned the Silver Excalibur Award in the Media Relations - Op-ed/Bylined Article category from the Houston Chapter of the Public Relations Society of America.
Have a news release to write? Dan Keeney has some helpful tips to consider that may make you think twice about whether a news release is really the appropriate method of communicating with your target audience.
This article, originally published in the July 2004 issue of Public Relations Tactics, explores the issue of encouraging grassroots advocates to seek media placement of previously published materials.
Darby Petri responds to the ongoing discussion regarding using template materials for public relations and grassroots initiatives, saying that it diminishes the effectiveness of an outreach effort because of it lack of authenticity.
Public relations experts are responding to the recent article that blew a hole in the common practice of developing and disseminating template materials for grassroots operatives and supporters. Read on....
The recent "outing" of several university professors who agreed to allow an op-ed to be submitted to various publications under their respective by-lines is calling into question the common public relations tactic of creating template materials for grassroots advocacy.
It''s been a great week at DPK Public Relations, partly because we had a big success on behalf of client Pinchak & Associates (www.apimmigration.com), a Houston law firm that concentrates on business immigration law. We worked with Principal Ann Pinchak to research and develop an op-ed, then successfully negotiated placement of the piece in the Outlook section of the Sunday Houston Chronicle. Unfortunately, the Chronicle has removed the piece from its Web site, but I can e-mail a reprint upon request. Op-eds can be a terrific way to gain visibility and to distinguish an individual or company from its competitors. There are a few steps that can increase the likelihood that your op-ed will get published. Narrow the scope of your subject matter to something that pertains to those reached by the publication you are targeting. The Pinchak op-ed refers to a story that had …
Too often, organizations fail to examine carefully whether what they are promoting is newsworthy before kicking a publicity effort into high gear. The result frequently is disenchantment with public relations as a method of building awareness and demand. But media relations can be an extremely effective way to increase confidence in your company, its leaders and its products. Before you take your story public, consider this five-point checklist to formulate the important messages that need to be communicated: Prominence. How big is this really? Is this part of a larger trend or will it have a lasting impact? Timeliness. Remember, the first three letters in "news" spell "NEW!" Did it just happen or is it about to happen? Does it tie in with a current public interest? Punch. What impact will your story have on your company and your audiences, and how …