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137 Articles Found

Study Questions a Fundamental of Public Speaking Training

People seek public speaking training to be smooth, professional presenters. But a new study reports speakers who are not smooth can actually be better at delivering their points. DPK Public Relations examines what the study really found and how presenters can use the findings to improve their delivery.


The Future of Reputation Available for Free Download

The full text of the book, "The Future of Reputation," has been posted online for free -- and legal -- download. The book, which turns a critical eye on the damage that can be done through gossip and rumor on the Internet, is published by Yale Press and written by Daniel Solove, an authority on information privacy law.


DPK Public Relations Guides International Recall

The Bumbo Baby Seat recall, guided by DPK Public Relations, is getting some attention. The focus of the public relations response was on protecting the safety of children whose parents may have been unknowingly putting them at risk of a fall. The public education campaign positioned the company as a caring and responsive corporate citizen.


DPK Public Relations Client, Saint Arnold Brewing, Featured on KTRK TV

How can your organization turn all the media's attention on the economy and possible recession into positive attention for you? In this article, we explain the importance of staying flexible to capitalize on changing circumstances.


Is Social Media Changing Public Relations?

A recent interview in FORUM, the quarterly newspaper of the Public Relations Student Society of America, explored Social Media's impact on public relations. The rise of online resources that enable and encourage the "audience" to contribute to the exchange of information do not fundamentally change the underpinnings of public relations.


The Value of On-Camera Media Interview Skills Training

We strongly recommend using a camera in media interview skills training sessions Because when it the total package – body language, facial expression, voice inflections and the tone and power of the voice all interact. The best way to expose a spokesperson to the areas that can be improved is by getting them to see and/or hear for themselves.


Tweeting Over Twitter: Is There a Public Relations Use?

The public relations community is being pulled kicking a screaming into the brave new world of Social Media. DPK Public Relations has helped clients leverage opportunities online and offers advice.


Fundamentals for Fixing Negative News Coverage

Mark Twain once said something like, "Never get in a fight with someone who buys ink by the barrell," and I have periodically repeated that advice to clients licking their wounds from negative media coverage. Here's an interesting study of what not to do when you feel victimized by poor reporting.


So What Do YOU Think of Journalists?

DPK Public Relations President Dan Keeney relates the story of being confronted by a journalist who disagreed with his unflattering portrayal of those in the fourth estate. He explains that rather than obsess about the media, spokespersons need to focus on what THEY can do to powerfully deliver their messages.


DPK Public Relations President Comments on Michael Vick Apology in Esquire

Dan Keeney of DPK Public Relations cuts Michael Vick some slack in this article in Esquire, in which reporter Meryl Rothstein contacted five experts in the field of apologies to rate Mr. Vick''s four-and-a-half minute adventure in public contrition.