Washington Post staff writer Howard Kurtz has suggested that the journalism profession has been demoralized by developments surrounding anonymous sources, accusations of plagiarism and other high profile misdeeds. For organizations and their public relations counselors interested in communicating powerful messages through the media, it is important to understand the dynamics that are evolving in newsrooms.
You have to wonder about the public relations geniuses at Deutsch Advertising who came up with the idea of trying to break the world record for the largest popsickle in the middle of summer in Manhattan. It ended with the client''s product being hosed into gutters after causing a health and safety hazard. Not good.
PR Opinions has released its 2005 PR Opinions Survey. The sample of 122 respondents offers a good glimpse into the attitudes and beliefs of the Web-savvy blog reading contintingent of the public relations community. The fact that he generated 100 percent more respondents this year than last is an illustration of the growing power of blogs.
DPK Public Relations client Energy Maintenance Services Group I, LLC (EMS Group) was featured in the recent Houston Business Journal article "Power Play," published on March 18, 2005 (under Strategies - Information for Emerging Companies). Click here to read the article. If DPK Public Relations can help your organization increase its visibility and get its story out, contact Dan Keeney, APR at dan@keeneypr.com or dial 214-432-7556.
It seems like a long time ago, but it has been less than a decade since tobacco executives testified to Congress insisting they didn't know nicotine is addictive. In the mid- and late-1990s, Dan was on the team that exposed big tobacco on the West Coast.
In the conclusion of a month-long dialogue regarding the use ot template op-eds to give voice to grassroots advocates, DPK Public Relations offers specific guidance for public relations practitioners on the subject.
DPK Public Relations recently worked with Schipul - The Web Marketing Company (the team that built and help manage this site) to secure a positive profile in the Houston Business Journal. Dan Keeney explains how your organization can maximize the likelihood of a posititve story.
To enhance the quality of coverage you earn, you can make efforts to build credibility and trust with journalists. A good reputation among journalists is earned through consistently offering an interesting point of view, having a great deal of energy and enthusiasm and being accessible. These attributes can help you establish yourself as an expert source, resulting in increasing numbers of phone calls asking your opinion about breaking news. Here are tips to improve your dealings with journalists. Leave your prejudices about reporters behind. Reporters -- like everyone else -- bring their life experiences and perspectives to their jobs. Good reporters make every effort to see all participants'' points of view and to be aware of their own biases. Even if you''ve had negative experiences with the media in the past, you should avoid questioning a reporter''s motivations. Asking a journalist, "What is your point of view?" …