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Are You Doing Enough to Turn Employees Into Brand Ambassadors?

Three Out of Four U.S. Workers Don't Believe Their Employers' Brand Promise Do your employees really believe in you and your company? If CEOs and corporate communicators are being honest, they would not confidently answer 'yes' to that question. According to research from Gallup, three out of four workers in the U.S. feel their organizations do not always deliver on the promises they make to customers. Gallup's Nate Dvorak and Robert Gabsa write about this research and the implications in the post, "Companies Don't Have Effective Brand Ambassadors." As an ongoing responsibility, leaders and managers need to provide employees with relevant tools, education and support. In the modern economy, delivering a brand is becoming more than just providing that product or service; in many cases, it includes an experience and a specific emotion. The most successful organizations ensure they provide these …


Not Too Late For Companies To Repair Employee Relationships

The International Association of Business Communicators (IABC) Research Foundation''s report, "Best Practices in Employee Communication: A Study of Global Challenges and Approaches," points to severe gaps in employee communications. But you can make a difference.


Second Anniversary of 9/11 Can Not Be Ignored

This summer I visited Ground Zero. I was shocked to see that structures were rising out of the familiar four-story-deep hole. I have read about the smell that emanated for months and sickened many who came to the viewing platform. The smell I experienced reminded me of Houston. It was the aroma of fresh concrete. The suffering and loss was not lost on me, but I left feeling time clearly is marching on. Even so, the wounds remain fresh for many workers and we, as communicators, need to guide our organizations regarding how to observe the second anniversary of the attack. The word “appropriate” is extremely important. What workplace observance, if any, is appropriate? How can an organization and its leadership appropriately convey the depth of feeling necessary to capture both the horror and the courage we witnessed? These questions …


  • Released: August 14th, 2003 06:15 PM
  • Author: Dan Keeney
  • Phone: (832) 467-2904
  • Email:

Tips for Appropriate 9/11 Observances

The anniversary of September 11 will trigger a range of emotions among workers and public relations practitioners should carefully consider how their companies acknowledge the lasting impact of the terrorist attacks. The National Mental Health Association suggests taking the following actions: Mark the day in some way and make sure all employees are invited to participate. Work in the weeks leading up to the anniversary to educate supervisors and managers about the signs of emotional distress and available mental health resources.  Be sensitive to religious and cultural diversity in all communications and encourage corporate leadership to state clearly the company''s position on dealing swiftly with allegations of intolerance. Encourage communication among employees by providing a comfortable environment for them to gather. Host a community event such as collecting clothing for a shelter in order to do something positive for others, …


  • Released: August 14th, 2003 06:00 PM
  • Author: Dan Keeney
  • Phone: (832) 467-2904
  • Email:
  • Tag(s): articles#internalcomm internalcomm

Employees Are Your Most Important Public

During this time of tight budgets, many employers have dramatically reduced their internal communications initiatives. A recent study indicates they may be making a mistake. The Corporate Credibility and Employee Communications Survey, published by the Society for Human Resource Management, is blunt about what is at stake for corporations. “At a time when public distrust of big business is at an all time high, organizations should strive to appreciate and place a high value on their employees.” The survey found that employees generally believe their companies are doing a good job of showing appreciation for their employees. Fifty-nine percent rate their company “very good” or “good.” When HCA-Gulf Coast Division asked Dan and his team to design and implement an internal campaign, they understood the consequences. Hit by a serious nursing shortage, they needed to make sure HCA’s nurses felt …


  • Released: January 03rd, 2003 05:30 PM
  • Author: Dan Keeney
  • Phone: (832) 467-2904
  • Email:
  • Tag(s): articles#internalcomm internalcomm