It seems like a long time ago, but it has been less than a decade since tobacco executives testified to Congress insisting they didn't know nicotine is addictive. In the mid- and late-1990s, Dan was on the team that exposed big tobacco on the West Coast.
As we mark the third anniversary of 9-11, the push for viable crisis communications plans and disaster recovery plans are no longer considered top priorities for many organizations. Unfortunately the timing could not be worse. In this article, Dan Keeney, APR describes the need for an updated vulnerability assessment now, before it''s too late to anticipate the unthinkable.
In this article, DPK Public Relations offers 10 basic steps to ensure your spokesperson never gets blindsided by interview questions that were not anticipated. Find out why many organizations hire DPK Public Relations to provide media interview skills training to ensure their spokespersons can fully capitalize on these opportunities and avoid missteps.
This project earned the Silver Excalibur Award in the Media Relations - Op-ed/Bylined Article category from the Houston Chapter of the Public Relations Society of America.
Have a news release to write? Dan Keeney has some helpful tips to consider that may make you think twice about whether a news release is really the appropriate method of communicating with your target audience.
I recently connected with Sandra Zimmer of The Self-Expression Center and her approach to preparing a spokesperson immediately reminded me of basketball coach Phil Jackson's philosophy of heightening a person's consciousness in order to improve performance. I wanted to share this article she submitted and hope you find it helpful.
This article, originally published in the July 2004 issue of Public Relations Tactics, explores the issue of encouraging grassroots advocates to seek media placement of previously published materials.
In the conclusion of a month-long dialogue regarding the use ot template op-eds to give voice to grassroots advocates, DPK Public Relations offers specific guidance for public relations practitioners on the subject.
Darby Petri responds to the ongoing discussion regarding using template materials for public relations and grassroots initiatives, saying that it diminishes the effectiveness of an outreach effort because of it lack of authenticity.
Public relations experts are responding to the recent article that blew a hole in the common practice of developing and disseminating template materials for grassroots operatives and supporters. Read on....