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185 Articles Found

Lance Armstrong illustrates how to handle difficult journalists

As you might understand, Lance Armstrong doesn't like to be called "a cancer," so when a journalist who did just that in the past tried to pin him down at a news conference, Lance was none too pleased. It is a great example of how to take control and deliver your message no matter what.


Should Your Organization Embargo News?

DPK Public Relations founder Dan Keeney, APR, posted a good discussion about the current state of news embargoes to his blog, The PR Counselor Is In and we wanted to share the link with you and offer a brief synopsis. The title is "New Rules to Guide Use of News Embargoes."     He recounts his years as a journalist in the 1980s and early 1990s, saying he regularly honored embargoes. "We knew that if we didn't comply, we would have a moment of glory as we broke the news, but forever after the rest of the media that did comply would continue to get the information early and we would not. We would have to play catch up for the rest of eternity." It was a risk that journalists simply could not take. Of course those were different times. News was gathered in …


Two Very Different Examples of PR Issues Management Response

When dealing with unpleasant PR issues, the best course of action is often to move forward and forget about the past. Learn from the negatives and have them inform substantive changes -- while at the same time working to drown them out with positive actions and information. Read more!


Johnson & Johnson Redefines Crisis Response Again

27 years after Johnson & Johnson rewrote the book on crisis communication response, the company is back in the spotlight. No deaths, no tampering, just hurt feelings. The question is: was the inevitable apology acceptable?


In the eye of the storm: Ten PR lessons learned from Hurricane Ike

What can every public relations counselor learn from Hurricane Ike? We offer 10 crisis planning and response fundamentals, expanding on what was published in the November 2008 edition of Public Relations Tactics.


The News Release: Not Dead Yet

The current environment, in which people search for and discover information that is valuable to them without the interference of traditional "gatekeepers" such as editors and journalists, makes the news release more powerful and important than ever. Read how to pack your release with more punch.


Fundamentals of Crisis Planning: Establish Media Relationships Before Crisis Occurs

The role of media in covering crises is evolving with enormous impacts from the impacts of the 24-hour news cycle and ubiquitous mobile devices with the ability to record or stream live video and sound. Find out what your organization should do now to protect its reputation.


As Hurricane Ike Approaches, Reflect on 2005's Teachable Moments

With Hurricane Ike bearing down on Houston, it is appropriate to revisit the lessons learned from Hurricanes Katrina and Rita. These are great fundamentals for crisis communications planning and response. A number of these lessons have been integrated into the operational response of public, private and nonprofit organizations, saving lives.


Media Training Fundamental: Reporters Are Always Working

What is the role of a reporter and to whom is that reporter responsible? This is a question we tackle in most media training sessions because DPK Public Relations believes it is important for your spokespersons to understand the environment in which they will be attempting to deliver their messages.


UPDATED: You Have 10-Minutes for Crisis Communications Response

With most cell phones now capable of shooting and downloading video, there are millions of people walking around with the technical capability to be on-the-scene reporters. In this article, Dan Keeney, APR explores the implications for crisis communications response.